#Mac makeup tutorials youtube update
If you don’t see your face immediately after pressing the “try on” button, you probably need to update the YouTube app. You can watch the YouTube video here, or engage with the AR feature from the mobile YouTube app. In 2018, beauty-related content generated more than 169 billion views on the video platform. Millions watch makeup tutorials on YouTube every day, and the site has become the dominant source for referral traffic for beauty brands. Though some may scoff at the idea of virtual makeup, this market is massive. YouTube’s implementation, however, is different because it’s not just a fun consumer product - it’s an AR-powered ad campaign. In addition, Target’s online Beauty Studio offers virtual makeup across a number of brands and products. L’Oréal also offers Live Try-On on its website, and had partnered with Facebook last year to bring virtual makeup to the site.
Beyond social media apps, there are also AR beauty apps like YouCam Makeup, Sephora’s Virtual Artist, Ulta’s GLAMLab and others. Google is not the first company to offer virtual makeup try-on experiences. Those who did were fairly engaged, spending more than 80 seconds trying on virtual lipstick shades. Prior to launch, YouTube tested the AR Beauty Try-On with several beauty brands, and found that 30% of viewers chose to activate the experience in the YouTube iOS. Tutorials can cover a massive array of topics, from makeup to cooking and DIY.
#Mac makeup tutorials youtube mac
MAC is the first partner for this AR feature, but more will likely follow. Quite possibly the most popular format of all on YouTube, tutorials are. The program connects brands with YouTube influencers who then market their products as paid sponsorships. MAC Cosmetics will work with creators through YouTube’s branded content division, FameBit. Unlike some of the filters in social apps like Instagram and Snapchat, the colors are evenly aligned with your lips and not bleeding out the edges. The video will continue to play as you scroll through the various lipstick shades below, applying the different colors to see which one works best. Then, when watching the video, you’ll see a button that says “try it on” which will launch the camera in a split-screen view. The new AR feature only works when you’re watching the video from a mobile device and the YouTube app is updated to the latest version. While a lipstick try-on feature isn’t exactly groundbreaking - plenty of social media apps offer a similar filter these days - it could lead to more complex AR makeup integrations further down the road.
Makeup tutorials are hugely popular on YouTube, so an integration where you can try on the suggested looks yourself makes a ton of sense. Today, the first official campaign to use the “ Beauty Try-On” feature has now launched, allowing viewers to try on and shop lipsticks from MAC Cosmetics from YouTube creator Roxette Arisa’s makeup tutorial video. MAC Cosmetics is set to be the first brand to launch an AR Beauty Try-On campaign.Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. While only 30 percent of viewers activated the AR experience in the YouTube iOS app, those that did spent over 80 seconds on average trying on lipstick virtually. The feature is currently in early development stages, although YouTube says it has tested the experience out with several beauty brands earlier this year. With the tutorial playing at the top of the screen and a stream from your camera at the bottom, you will be able to try on different make-up from a specific brand, applying a variety of shades onto your face. Accessible through the YouTube app, “AR Beauty Try-On” is designed to be used in split-screen while viewers watch a make-up tutorial so they can follow along, almost literally. This week the Google-owned video platform announced that it will be introducing a new AR feature that will allow users to try on make-up virtually. And now YouTube is looking to build on that success by adding another dimension to the traditional beauty tutorial and review formats. In 2018, beauty-related content generated more than 169 billion views on the video platform, a massive increase from the 59 billion views just two years before.
0 kommentar(er)
